- South-East Asia Games 2017
In 2017, Singapore Sailing Federation approached Min Inc to help them with their upcoming preparation for South East Asia Games (SEA Games). The National Sailing Team represented Singapore in the 2017 South East Asia Games. The brief was to develop content and help them kick-start their social media presence. In addition, they have also requested for Public Relations Assistance for a Media Conference and manage media relations leading up to the Games.
Min Inc helped with a series of marketing activations, showcasing the National Sailing Team’s campaign messaging of “Making Waves Together”. Materials included the Official SFF’s Games Booklet, a series of six campaign videos, refinements and countdown page on the website and refreshed photoshoot of the team.
Media Conference at the Iconic Marina Bay was well-attended by the media and the overall PR/Media value garnered during the campaign amounted to over $XYZ.
Min Inc was approached by Singapore Sailing Federation to assist them with the overall marketing planning of the Asian Games in 2018.
