OneConnect Financial Technology Singapore Pte Ltd
Back by PingAn Group, OneConnect is a leading technology platform for financial institutions in China and have just established their presence in Singapore, SEA HQ.
Min Inc was tasked to help them announce and launch their Singapore presence as well as their Singapore HQ office launch.
OneConnect’s Singapore office boast of the state of the art Customer Experience Centre and we used that key direction as the main concept for the launch.
To showcase OneConnect’s leading digital technology as well as their rich Chinese heritage, we curated their launch mechanism using the “Digital Paintbrush”. Senior management and VIPs were invited to “finish” painting the word “An”.
MAS, business partners and media attended the launch breakfast event and media coverage garnered was well over $3 million in PR value over the three months duration. (Oct to Dec 2018)
Social Media engagement was also one of the key focus for OneConnect’s Singapore launch and Min Inc mapped out their social media strategy as well as the execution.